Vixid Labs

VISUAL IDENTITY — 01

Barcelona

Visual Identity / 01

Visual
Identity

We design the visual system people recognise as your brand.

What we do

A logo is one asset. We build the full system around it — type, colour, imagery, layout, motion and the rules that keep everything recognisable.

The work

Everything needed to make the brand look like the same brand.

Brand foundation

Positioning, audience, references and a clear visual direction before design starts.

↗

Identity system

Logo, typography, colour, graphic language, composition and the rules that hold them together.

↗

Art direction

A consistent approach to photography, imagery, illustration, 3D and motion.

↗

Brand guidelines

Practical rules, templates and assets your team can actually use after launch.

↗

Logo · Type · Colour · Image · Motion · Layout•

Recognition · Consistency · Character · Control•

Built for use.
Not for a brand book nobody opens.

We test the identity on the places where people will actually see it: websites, product screens, campaigns, social content, packaging and presentations.

The system has to survive real content, different formats and different people using it.

Process

Audit

We look at the product, market, competitors and everything the brand already uses.

Direction

We define the visual territory and choose what the brand should own.

Design

We build the identity and test it across real formats while the system is still taking shape.

Rollout

We prepare the assets, rules and applications needed for launch and everyday work.

Recent systems & experiences

Selected work

View all work ↗

Visual Identity

Your product already has a name. Now make it recognisable.

Start a project→