Structure
We decide what the site needs to say, what comes first and how people move through it.
↗Vixid Labs
WEB DESIGN — 03
Barcelona
Web Design / 03
We design websites that make the offer clear and give people a reason to keep going.
The job
A website has seconds to explain the business. We organise the message, remove the friction and design the interface around what people actually need to understand.
What we design
We decide what the site needs to say, what comes first and how people move through it.
↗Navigation, page logic, user flows and actions are worked out before visual detail takes over.
↗Typography, layout, imagery, motion and interaction are designed as one visual system.
↗Every important screen is designed for desktop and mobile, including the states between them.
↗We design the site around the content.
Not the other way around.
Headlines, images, products, cases and calls to action all need different amounts of space and attention.
We work with the real material early, so the finished site does not fall apart when placeholder text disappears.
What matters
A visitor should understand what you do without decoding the design.
Layout follows the actual message instead of forcing every page into the same template.
Mobile gets its own decisions, hierarchy and rhythm. It is never the desktop version squeezed smaller.
The design has to keep working when text changes, projects are added and the site grows.
Desktop / Mobile
Mobile is redesigned where necessary: navigation changes, content moves, interactions simplify and priorities become stricter.
Process
We start with the offer, audience and material already available. Missing content becomes visible early.
We define the pages, hierarchy, navigation and the job each section has to do.
We establish the visual language on a few key screens before expanding it across the site.
Pages, components and responsive rules are designed as a consistent interface ready for development.
Recent systems & experiences




Web Design