Product Design
Interfaces, digital products and systems built around real decisions, tasks and behaviour.
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Vixid Labs
DESIGN — 02
Barcelona
Design / 02
Design
We find the visual idea that makes a product easier to notice, understand and remember.
What design does
People see before they analyse. Shape, colour, scale, rhythm and movement already tell them what feels important, familiar, expensive, simple or difficult.
Areas
Design can be a screen, a product, a visual world or the first thing people remember about a brand.
Digital Spaces
Interactive environments, campaign experiences, installations and digital formats that do more than reproduce a standard website.
↗Creative Direction
A clear visual principle for the project: composition, image, typography, motion, 3D and the way they work together.
↗Brand & Logo
Logos, visual concepts and brand applications developed as part of a wider design system.
↗Product · Identity · Digital · Motion · 3D · Interaction•
Product · Identity · Digital · Motion · 3D · Interaction•
Product · Identity · Digital · Motion · 3D · Interaction•
Product · Identity · Digital · Motion · 3D · Interaction•
Attention · Contrast · Rhythm · Recognition · Memory•
Attention · Contrast · Rhythm · Recognition · Memory•
Attention · Contrast · Rhythm · Recognition · Memory•
Attention · Contrast · Rhythm · Recognition · Memory•
Visual language
We look for what the project can own visually.
We study the category first: what competitors repeat, what users already recognise and which conventions are useful.
Then we decide where to follow those conventions and where breaking them can make the product more distinctive.
Experiment / 01
Break the pattern where the pattern has stopped helping.
Experiment / 02
Keep what people already know when familiarity makes the product easier to use.
Perception
Design decisions change what people notice, how quickly they understand it and what they remember afterwards.
Attention
Contrast, scale, movement and composition decide what people notice first.
Recognition
Repeated visual patterns make a product easier to recognise and easier to remember.
Hierarchy
A clear order reduces effort and helps people understand where to look and what to do next.
Perception
Colour, type, spacing, imagery and motion change how people read the same product before they process a single claim.
Related service
Visual Identity
For projects that need the visual language developed into a complete brand system.
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Process
Observe
We study the product, audience, category and the visual patterns people already associate with it.
Find
We look for the strongest visual idea: something relevant to the product, distinct from competitors and flexible enough to grow.
Test
We test hierarchy, contrast, colour, scale, rhythm, interaction and recognition across real situations.
Build
The chosen direction becomes a working system for screens, campaigns, products and future communication.
Recent systems & experiences
Selected work
Smart Home App UI & UX Design
UI & UX / Design
Custom E-commerce Development & Visual Identity for a Swedish Fashion Brand
E-commerce / Web Design
Real Estate Website Development & SEO in Barcelona
Web Design / Design / Digital
Custom Website Development for a German Car Repair Service
Web Design / Web DevelopmentDesign